I have never wore a Patagonia product in my life. I didn’t know know the company until I discover its founder Yvon Chouinard a year ago. His passion about nature and environmental issues are interesting and inspiring. It’s so rare for a businessman to be so sensitive, concerned and active about Enviroment. It’s almost unbelievable until you hear him tell his amazing story. Above, you can watch a very interesting talk he gave in Google. It’s really worth your time.